Cleansing Balm
What is a cleansing balm? A cleansing balm is a facial cleanser with a rich balm texture that transforms into an oil when massaged onto the skin. This popular cleansing product helps remove makeup, SPF, excess sebum and other impurities without leaving the skin feeling dry.
Cleansing balms are best known for their ability to melt away makeup. Even long-wearing foundation, waterproof mascara and sunscreen can be removed with ease. That's why they're often used as the first step in a double cleansing routine, followed by a water-based cleanser.
While cleansing balms have long been popular in women's skincare routines, they are increasingly being used by men as well. They fit perfectly within current skincare trends focused on clean skin and a healthy skin barrier.
Cleansing balms and the oil gritting trend
Cleansing balms are also widely used for oil gritting. During this method, the balm is massaged into the skin for several minutes to help loosen excess sebum, dirt and buildup around the pores. They are especially popular among people focused on sebaceous filaments, blackheads and clogged pores.
Many cleansing balms also contain skincare ingredients such as ceramides, oat extract, squalane and plant oils. This means they don't just cleanse the skin but also help support the skin barrier while leaving the complexion feeling comfortable and soft.
Whether you're looking for a cleansing balm to remove makeup, as the first step in a double cleansing routine or as part of your oil gritting regimen, there's a cleansing balm to suit every skin type.
Find your favourite cleansing balm and enjoy fresh, clean skin. Just Enjoy!
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